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HUBREES
Company Overview

Company Overview

HUBREES Brand Merchandising and Promotions Inc. is a Philippine-based merchandising, promotions, and manpower services company committed to helping brands achieve stronger market presence, better retail execution, and sustainable business growth.

We provide reliable and scalable retail merchandising, brand activation, promotional staffing, product sampling, and field manpower solutions designed to meet the changing needs of manufacturers, distributors, retailers, and consumer brands.

HUBREES combines seasoned people, processes, technology, and financial discipline to deliver consistent and measurable results. Our approach goes beyond manpower deployment. We work as a strategic field partner—helping clients execute their brand strategies at the store level while ensuring proper supervision, attendance monitoring, reporting, compliance, and workforce continuity.

Our organization is built to support both short-term campaigns and long-term manpower requirements, with the capability to scale deployment according to client needs.

Business Nature
Merchandising, Promotions, Brand Activation and Manpower Services
Core Market
FMCG • Consumer Brands • Distribution • Trade Marketing
Office
962 San Rafael Street, Brgy Plainview, Mandaluyong City

Primary Services

  1. Retail Merchandising
  2. Trade Marketing Support
  3. Brand Visibility Programs
  4. Brand and Product Promotion
  5. Product Sampling
  6. Store Activation
  7. Promotional Staffing
  8. Field Manpower Deployment
  9. Retail Execution
  10. Field Supervision and Monitoring
  11. Recruitment and Workforce Management

HUBREES is structured to provide clients with an end-to-end field execution solution—from recruitment and deployment to supervision, reporting, payroll administration, and workforce replacement/backfill.

Industries & Target Clients

Industries & Target Clients

Flexible solutions across consumer and retail environments

  • Fast-Moving Consumer Goods (FMCG)
  • Consumer Products
  • Retail, Supermarkets & General Trade
  • Consumer Electronics
  • Food & Beverage
  • Personal Care & Household
  • Manufacturing & Distribution
  • Health & Lifestyle Products

Positioning

An extension of your field operations—not simply a manpower provider.

Brand Story

The story behind “HUBREES”

HUBREES is derived from the idea of a “Hub” – central point where people, opportunities, brands and businesses come together.

Every successful brand, needs people who bring products to life in the marketplace. At HUBREES, we believe that behind every sale, every customer interaction, and every growing brand is a dedicated individual making a difference.

HUBREES was founded to become a trusted hub that connects businesses with skilled merchandisers, promoters, samplers, and sales professionals. We help brands strengthen their presence, improve customer engagement, and achieve sustainable growth through the power of exceptional people.

More than a manpower provider, HUBREES is a partner in building careers, supporting businesses, and creating opportunities that benefit everyone we serve.

Slogan

“HUBREES – The people behind successful brands.”

Vision

To be a trusted and leading partner in merchandising, promotions, and field manpower solutions in the Philippines.

We envision HUBREES as an organization recognized for service excellence, operational reliability, innovation, integrity, and the ability to consistently deliver measurable value to our clients and opportunities to our people.

Mission

To deliver reliable, efficient, and results-driven solutions through exceptional people, disciplined processes, and innovative technology.

We are committed to delivering quality execution, dependable manpower, strong supervision, technology-driven monitoring, regulatory compliance, and responsive service—while building long-term partnerships based on trust, transparency, and performance.

Operating commitments

Seven commitments we are measured against.

A mission statement is only worth the operating behaviour behind it. These are the standards our supervisors, trainers and account teams are held to.

  1. Professionalism and Excellence

    To ensure that every individual providing services to our clients consistently meets and exceeds customer standards through professionalism, competence, accountability and excellence in execution.

  2. Continuous Learning

    To continuously enhance skills, knowledge, and capabilities of all our employees through comprehensive training, skills development programs, and continuous learning initiatives, empowering them to achieve excellence and superior results.

  3. Leadership by Example

    To inspire outstanding performance by leading through example, cultivating a culture of trust and accountability, and entrusting individuals with the authority and responsibility necessary to achieve exceptional results.

  4. Open Door Culture

    To uphold an open-door culture where employees, regardless of position or tenure, are encouraged to freely share concerns, ideas, feedback, and opportunities for improvement with management — confident that their voices will be heard, respected, and valued without fear of retaliation, discrimination, or adverse consequences.

  5. Team Collaboration

    To cultivate a culture of camaraderie, collaboration, and mutual trust, while maintaining a positive, inclusive, and professional work environment that nurtures personal growth, continuous development, and collective success.

  6. Sustainable Business Growth

    To achieve sustainable profitability and fair return on investment through disciplined resource management, sound business decisions, and the development of strong, mutually beneficial and profitable client relationships.

  7. Community Development

    To serve as a catalyst for community progress by generating sustainable employment, fostering a culture of civic engagement and social responsibility, and contributing to economic and social well-being.

Our Core Values

Our Core Values

  1. Honesty

    We conduct our business with transparency, integrity, and accountability.

  2. Unity

    We believe that collaboration creates stronger teams and better results.

  3. Business Excellence

    We continuously improve our systems, processes, and service delivery.

  4. Reliability

    We commit to being a dependable partner to our clients, employees, and stakeholders.

  5. Excellence in Service

    We strive to exceed expectations through quality and responsive service.

  6. Empowerment

    We develop and empower our people to perform with confidence and responsibility.

  7. Sustainability

    We build lasting relationships and responsible business practices that create long-term value.

“In summary: HUBREES means, a hub of excellence where people and brands connect, grow and succeed together.”

Our Facilities

Our Facilities

Hubrees Brand Merchandising and Promotions Inc. maintains functional and well-organized facilities designed to support the efficient delivery of manpower, merchandising, promotional, and field support services to our clients. Our facilities serve as the operational center of our organization, providing the necessary environment, systems, and resources to effectively manage our workforce and respond to the changing requirements of our clients.

Corporate and Administrative Office

Our corporate office serves as the central hub for management, administration, finance, human resources, operations, and client coordination. It provides a professional working environment where our team manages day-to-day operations, documentation, workforce deployment, billing, payroll, and client requirements with our lobby and GM's Office.

HUBREES reception with the company lockup on a backlit wall and framed accreditations alongside
  • The HUBREES front office building — a four-storey white and grey facade with covered parking at street level
  • The General Manager's office, with a hardwood desk and carved wooden furniture

Human Resources and Employee Support Hub

Our HR provides a dedicated space for employee records management, personnel concerns, documentation, attendance monitoring, government compliance, and employee assistance. This supports our commitment to maintaining a responsive and people-centered workforce management system. Hubrees maintains a dedicated area for recruitment, screening, interviews, and onboarding of qualified personnel. This facility enables our recruitment team to efficiently process applicants and ensure that deployed personnel meet the qualifications and requirements of our clients.

The human resources manager's office, with a meeting desk and HR values wall art
  • The applicant processing area, with interview stations and waiting seats
  • The employee support floor, with a navy and gold counter and open workstations beyond

Training and Orientation Hub

Our training and orientation facilities provide a venue for personnel briefings, product knowledge sessions, merchandising standards, customer service training, workplace policies, safety orientations, and client-specific requirements. Through continuous training, we help ensure that our field personnel are prepared, knowledgeable, professional, and capable of representing our clients' brands effectively.

The training room laid out in rows facing a Training for Excellence wall
  • The training room from the facilitator's end, showing its full seating capacity

Operations and Field Support Hub

The Operations area serves as the command center for workforce deployment and field supervision. It facilitates daily coordination with field personnel, supervisors, team leaders, and clients, allowing Hubrees to respond promptly to operational concerns and manpower requirements.

The operations hub floor, with workstations and a values wall in navy and gold
  • The National Operations Manager's office

Accounting / Finance Hub

We are a payroll-driven company so our Finance and Payroll is equipped to support payroll processing, billing, collections, financial monitoring, and statutory compliance. Appropriate systems and controls are utilized to help ensure accurate, timely, and secure processing of employee and client-related financial transactions.

The accounting floor, with the Accounting wall mark and open workstations behind a navy and gold counter
  • The Finance Manager's office, with desk, meeting chairs and framed artwork
Organizational Chart

Management Level

Office of the President

  • Gregg Martin R. Mendoza

    President

    Board of Directors

  • Michael Francis R. Mendoza

    Vice President

    Board of Directors

Board & Corporate

  • Belenita R. Mendoza

    Corporate Secretary / Treasurer / CFO

    Board of Directors

  • Lois Mae P. Mendoza

    Director

    Board of Directors

  • Jerome R. Gairanod

    General Manager

    Board of Directors

Leadership

  • Chona B. Concepcion

    HR Manager

  • Victor Michael R. Santos

    National Operations Manager

  • Joan O. Lolong

    Finance Manager

People & Workforce Management

Building Field Teams that represent brands professionally

  1. Recruit

    Source and screen candidates based on location, qualifications, availability, and client requirements.

  2. Train

    Orient personnel on brand knowledge, merchandising standards, customer engagement, compliance, and procedures.

  3. Support

    Monitor attendance and performance, address field concerns, and provide replacement/backfill to maintain coverage.

The standard

Right PersonRight StoreRight TimeRight Execution

Compliance & Governance

Compliance & Governance

Responsible operations are part of sustainable growth

  • Regulatory requirements

    Commitment to applicable Philippine labor, tax, social protection, and local regulatory requirements.

  • Operational controls

    Operational controls covering employee documentation, payroll administration, attendance, reporting, and client requirements.

  • Government agencies

    Coordination with applicable government agencies including DOLE, BIR, SSS, PhilHealth, Pag-IBIG, and LGUs.

Compliance is treated as an essential business discipline—not simply a regulatory requirement.

Our Credentials

Legal Mandate For Manpower Deployment

  • DOLE
  • BIR
  • SSS
  • PhilHealth
  • Pag-IBIG
  • LGUs
Careers

Retail work, treated as a career.

Most people meet this industry through a short contract and leave with nothing transferable. We built the alternative — training that counts, supervisors who answer, and a route from the floor into leadership.

Training before deployment

Product, service and merchandising standards taught properly — before you are asked to represent a brand.

Supervisors who answer

An open-door culture is a working condition here, not a slide. Raise it and it gets handled.

A path upward

Field personnel move into senior merchandising, supervision and account roles. We promote from the floor first.

Roles we recruit for

  • Merchandiser
  • Brand Promoter
  • Sales Professional
  • Product Sampler
  • Retail Support Personnel
  • Field Supervisor